FIT Digital collaborated with director Mark Gill (The Chase Films) to create the official music video for Parasite by Our Final Invention, an ambitious project made entirely using AI.
Inspired by the myth of Hades, the video tells the haunting story of a man who enters the underworld to retrieve his lost love, only to be trapped with her forever. This emotional arc unfolds through dreamlike, surreal visuals that push the boundaries of narrative and form.
Using AI video tools, we generated over 1,000 unique clips, carefully directed through prompt engineering and creative iteration. This project marked a bold step into the future of visual storytelling, where technology and creativity merge.