Display Banner Production Trends
This year will be a big year for digital display and banner production. Here are 4 trends to watch out for. 1. Responsive Display Advertising 90% of our web browsing is now done on mobile. As we all know there are many different smart phone sizes and these all need to be catered for, so […]
FIT is Google Doubleclick Studio Certified!
We’re proud to announce that is FIT is Google Doubleclick Studio certified. This means that we can have more confidence in handling banner creatives served through the Doubleclick platform. We’re looking forward to working with our clients to produce more premium flash and html5 banners!
20 ideas for Rich Media Mobile Ads
Using Rich media mobile ads as part of a digital campaign is steadily becoming a key strategy. These types of ads are up to four times as effective as standard banner ads in terms of clickthrough rate, according to a report from Opera Mediaworks. However creating rich media ads on mobile devices is much more complicated that […]