Display Banner Production Trends

This year will be a big year for digital display and banner production. Here are 4 trends to watch out for. 1. Responsive Display Advertising 90% of our web browsing is now done on mobile.  As we all know there are many different smart phone sizes and these all need to be catered for, so […]

FIT is Google Doubleclick Studio Certified!

We’re proud to announce that is FIT is Google Double­click Stu­dio cer­ti­fied. This means that we can have more con­fid­ence in hand­ling ban­ner cre­at­ives served through the Double­click plat­form. We’re look­ing for­ward to work­ing with our cli­ents to pro­duce more premium flash and html5 banners!

20 ideas for Rich Media Mobile Ads

Using Rich media mobile ads as part of a digital cam­paign is stead­ily becom­ing a key strategy. These types of ads are up to four times as effect­ive as stand­ard ban­ner ads in terms of click­through rate, accord­ing to a report from Opera Medi­aworks. How­ever cre­at­ing rich media ads on mobile devices is much more com­plic­ated that […]